Bing ads are better than Google’s

A study from User Centric shows that within 10 days of Bing’s launch, they have beaten Google in some or the other way.

The study was made on 21 participants at User Centric, Inc – CHICAGO, ILLINOIS.

The goals of the study were :-

1) To compare the distribution of attention on equivalent areas of Bing and Google

2) Tto assess how much attention is captured by elements that are unique to Bing.

The results were :-

1) Sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search).

2) Another difference between Bing and Google involved related searches. On Bing, related searches are shown on the left, right below the categories, while on Google, related searches are below the organic search results, towards the bottom of the page.

Bing’s related searches had a much higher visibility than Google’s, attracting the attention of 31% of participants per search. Google’s related searches attracted the attention of only 5% of participants per search.